How much does a corporate video cost in Canada? [with examples]
Do you get frustrated when you can't find pricing information for video production companies on their website? I hear yeah, and I want to help. Let's break down the costs of producing a corporate video, by showcasing a few examples and discussing the factors that affect the final price.
What is a corporate video? This is important.
The term “corporate video” is very general. In my opinion, from years in the industry, it refers to a 2-3 minute video that tells the story or gives an overview of a large company with a mix of visuals, narration, or interviews. Check out this post to learn more about what a corporate video means.
How much do corporate videos cost?
We will take a few corporate videos I find online, and based on my experience, I will estimate how much it would cost to make a similar video. Please note this will be in Canadian dollars, tax included.
Eagle builders
Key elements that affect price:
There was most likely some pre-planning involved in scheduling and developing the story before the day of filming
Approximately 2 days of filming
They used a two-camera setup, and the camera equipment appears professional and of high-quality
Approximately 2 - 3 crew members
Experienced and professional crew
Experienced video editor
I would put this video around $10 000.
Casper Mattress
Key elements that affect price:
There was most likely some pre-planning involved in scheduling and developing the story before the day of filming
Approximately 2 days of filming
Approximately 1 - 2 crew members on location
Average video crew
Custom illustrations and animations
The filming aspect of this video was simpler, but because of the animations I would put this video around $12000.
Shireburn Software
Key elements that affect price:
There was most likely some minor pre-planning involved in scheduling and developing the questions before the day of filming
1 day of filming
Approximately 1 - 2 crew members on location
Average video crew (the clips from the interview aren’t level, so I’m going with average here)
Several simple graphic animations
The planning and filming of this video were quite simple but included some basic animations. I would put this video around $7000
Final thoughts
The price of a corporate video is influenced by several factors, the primary one being the number of days required for filming. Video production companies typically charge day rates to the camera crews. Simply graphic animations and elements will increase the price slightly, while custom-drawn illustrations are a time-consuming and expensive process that can significantly increase the overall cost.
If you’re looking to produce a corporate video in Canada, say hello in the contact form, and I’d be happy to provide a quote and discuss the process.