The Top 10 Interview Questions for a Corporate Video
Creating a corporate video that people want to watch involves more than just having a nice-looking video. One of the most important elements is the interview questions you ask. The right questions can elicit engaging, authentic responses that showcase your company's values, culture, and expertise. In this post, I'll dive into the top 10 interview questions I use as a video production professional for making impactful corporate videos.
What is a corporate video?
A corporate video is typically a 1-3 minute video providing an overview of a company. It often consists of interviews with founders, owners, or key individuals, accompanied by visuals that represent the company. This type of video aims to showcase the company's values, mission, and uniqueness, giving viewers an understanding of the who, what, and where of the company. For a more detailed guide check out my post: What Does Corporate Video Even Mean? A Simple Breakdown.
The top 10 interview questions for a corporate video
These questions are a great place to start, but make sure to tweak them to fit your video's unique goals. Every company is different, so use these as a base and customize them to suit your specific objectives.
1. Can you tell us about your role and responsibilities?
Why it works: This question helps to introduce the interviewee and gives context to their expertise and perspective. It sets the stage for more in-depth questions.
Example Answer: "As the Chief Marketing Officer, I oversee all our marketing strategies, from social media campaigns to product launches."
2. What makes your company unique in the industry?
Why it works: This encourages the interviewee to highlight the company's unique selling points and competitive advantages, offering viewers a clear picture of what sets the company apart.
Example Answer: "Our commitment to sustainability and innovation really sets us apart. We're constantly exploring new ways to reduce our environmental impact."
3. Can you share a recent success story or achievement?
Why it works: Success stories provide concrete examples of the company’s impact and achievements, making the content more relatable and inspiring.
Example Answer: "Recently, we launched a new product line that exceeded our sales expectations by 50%. It was a huge team effort."
4. How does your company support employee growth and development?
Why it works: This showcases the company’s investment in its employees, appealing to both potential clients and prospective employees.
Example Answer: "We offer extensive training programs and mentorship opportunities, ensuring our team members have the tools they need to succeed."
5. What are some of the biggest challenges your industry faces today?
Why it works: Addressing industry challenges shows that the company is knowledgeable and proactive about its field, which can build trust and credibility with the audience.
Example Answer: "One major challenge is adapting to rapidly changing technology. We stay ahead by continuously investing in research and development."
6. Can you describe your company culture?
Why it works: This gives insight into the company’s working environment and values, which is important for attracting like-minded clients and employees.
Example Answer: "Our culture is very collaborative and innovative. We encourage open communication and out-of-the-box thinking."
7. What future trends do you see impacting your industry?
Why it works: This question positions the company as forward-thinking and well-prepared for the future, demonstrating thought leadership.
Example Answer: "We see AI and automation playing a huge role in the next few years, revolutionizing how we approach problem-solving and efficiency."
8. How do you ensure customer satisfaction?
Why it works: Customer satisfaction is a key indicator of a company’s success. This question highlights the company’s commitment to its clients.
Example Answer: "We prioritize customer feedback and continuously improve our services based on their input. Our customer service team is dedicated to resolving issues promptly."
9. What motivates you and your team?
Why it works: Personal motivations and team dynamics can humanize the company, making it more relatable and trustworthy.
Example Answer: "We're driven by a passion for innovation and the desire to make a positive impact on our community and industry."
10. Where do you see the company in the next five years?
Why it works: This forward-looking question allows the company to share its vision and long-term goals, inspiring confidence in its future direction.
Example Answer: "In the next five years, we aim to expand globally and lead the market in sustainable solutions."
Final thoughts
Asking the right questions can make a significant difference in the overall impact and effectiveness of the video. If I could leave you with one tip, it would be to do a pre-interview. Hop on a call with the interview subject prior to the day of the shoot and run through your questions with them. This will build rapport and make them much more comfortable for the shoot day. This will also give you the opportunity to refine your questions and better structure your video.
If you have any questions or need help creating your corporate video, feel free to email me. I’d be happy to chat. I’m Wes, and I operate a small video company in Montreal. Good luck!