11 Top Video Trends for 2022

Over the years, videos have proven to be the top performing content online. They perform better on social media, get more engagement, and deliver more results than traditional advertising. Today’s smartphones, cameras, and editing software also make video more accessible than ever.

We believe video should be at the core of your marketing strategy. Before you start your production, consider incorporating some of these top video trends that we’re seeing in 2022.

Short Form Videos

Attention spans have become shorter which explains the rise in the short form video trend. Online platforms are showing a preference for short videos in their algorithm so we’re seeing a greater demand for videos between 15 seconds and 3 minutes in length. Shorter videos are also an opportunity to be concise in your message, capture someone’s interest, and entice them to visit your website and learn more about your offerings.

Vertical videos are easier to watch on handheld devices

Vertical Video

One look at how people are holding their phones will tell you the importance of your video format. Not only does vertical video display better on mobile devices, it has greater potential on various social media outlets like TikTok, Instagram Reels, and YouTube Shorts. There is still a need for horizontal video on websites and for televised content but we suggest having a vertical option for your social media needs.

Sound Off Options

A large number of social media users are not listening to video with sound on their devices and this is something you really want to consider when creating video in 2022. Before starting production, ask yourself if your video translates well without audio or consider incorporating text to help the narrative. We strongly recommend adding subtitles to videos with dialogue so that your message can be understood by all.

Does your video make sense without audio?

Diversity and Inclusion

Right now viewers want to see people who look and sound like them in videos. Brands and businesses are realizing this and are more accurately representing people of all ethnicities and genders in their campaigns. When planning for your video and deciding who will be in it, consider broadening your search to be more inclusive and to feature those who accurately represent your target demographic.

Your video subjects should represent your target audience

Enhance your SEO 

When users are searching for a specific product or service, websites that feature videos are more likely to rank higher in search results. If your video addresses a frequently asked question or a specific need, it’s likely you will get noticed in search results and be able to outrank your competition. Including specific keywords in your video titles and descriptions makes them more searchable on Google and YouTube.

V/R and A/R

One of the most exciting top video trends we’re seeing in 2022 is the incorporation of augmented and virtual reality. This emerging technology allows businesses to greatly enhance the user experience by creating a more interactive and immersive video. We’re seeing the incorporation of VR and AR in healthcare, navigation, interior design, retail shopping, and more.

Augmented Reality can help set your videos apart from the competition

Relatability 

Videos don’t need to be filmed in a studio and perfectly polished to be powerful. Consumers are showing a preference for relatable video content that’s engaging and easy to watch. We often encourage clients to consider ways their message can be shared in an honest and more casual way. This can range from vlog-style formats to authentic and unfiltered conversations.

Viewers can relate to casual and real videos

Repurposed Video

A huge benefit of working with a video production company is having the ability to easily repurpose content from a shoot. We frequently edit small snippets of videos and resize them for use across a variety of social media channels. Some videos can also be transcribed to audio, converted into a blog post, made into graphics, gifs and more.

Before and After Videos

If your product or service has led to a remarkable transformation, showcasing this in a video can prove to your viewers that you deliver results. Before and after videos tend to perform really well online because of their shareable nature and viral potential. They are especially effective across health, beauty, fitness, construction, and interior design industries.

Before and After videos often result in greater watch time

User-generated content 

Viewers want to see the results and opinions of real customers when learning about a product or service. That’s why sharing user-generated content is in high demand for many brands and businesses this year. Videos of customers using your goods and services can boost both your credibility and your conversion rates.

Sustainability 

The urgency of today’s environmental issues has made consumers more aware of the impact their purchases make. A brand or business that is environmentally conscious would benefit from highlighting their best practices in a video. Viewers are more inclined to feel like they’re making a difference in the world by supporting eco-friendly brand values and principles.

Showcase your sustainable features

Now that you’ve learned more about this year’s top video trends, are you ready to level up your business? We’ve helped businesses and brands succeed with video for crowdfunding, product launches, marketing campaigns, and more. Learn about our services here or shoot us an email using the contact form below.