The reason for making corporate videos is simple: to build credibility for your company and make the buying process easier. But what does that involve? In this post, I'll explain what it takes to make a corporate video and give you some tips on making yours better than most.

Do you get frustrated when you can't find pricing information for video production companies on their website? I hear yeah, and I want to help. Let's break down the costs of producing a corporate video, by showcasing a few examples and discussing the factors that affect the final price.

Ready to produce professional videos right from your desk without spending a fortune? Find out what budget-friendly equipment you need to get started.

Case study videos have become the most popular video marketing asset for B2B marketers in 2024. They blend storytelling with real-world success, creating a persuasive pitch to prospects without sounding salesy.

Content repurposing is taking one piece of content and repurposing it for multiple social media channels and purposes. The idea is to maximize the value of the content you've already created by adapting it for various platforms or audiences.

When you upload a video you are competing with the millions and millions of other videos that were uploaded on that same day on that platform. Since the viewers of these social media platforms have so many options and don’t have time to watch each one, every second counts in determining if the video in front of them is worth their time.

Whether you’re starting out or you’ve received some bad publicity lately and want to change the tides, in this post we’ll dive into 5 videos that will build trust around your business and make it easier for your customers to purchase from you and for candidates to want to work for you.

Did you know that a huge portion of viewers are now watching your videos without sound? This makes it extremely important to add some form of captions to every video. So in this post, we’re going to dive into how to format your subtitles so people can easily read and understand them no matter which platform you are on.

While filming a recent video project, I made a new connection. He saw that I knew a lot about video, so he wanted to have a chat and ask me a few questions. The conversation boiled down to this: “I have this idea. I want to create video content, but I'm not sure how to get started." If you have the desire to make videos but are putting it off or just don't know where to begin, this post is for you.

So you’ve just made a video. Now what? Unfortunately, it's not as simple as just uploading it to YouTube. There are many different things you need to consider. In this post, I’m here to demystify the process, answer any questions that may come up, and share some useful tips that will help maximize the video’s engagement and distribution.

In my quest to find a suitable lawyer for my company, I spent what felt like forever sifting through countless websites and Google searches. It was like swimming through an ocean of identical corporate websites that appeared to be built by the same SEO company that only cared about being at the top of Google…

As a business owner or marketer, you know the value of customer testimonials. So how do you ensure that you get the most out of your video testimonials? By asking the right questions. Here are some of the best questions to ask in order to craft a successful video testimonial:

When it comes to creating video content for your business, you can do it in-house, bring on a video production company, or hire an agency. In this post, we'll explore the differences between video production companies and agencies, and help you determine which is the best fit for your needs.

If you’re looking to supercharge your sales process, video should be one of your go-to strategies. Here are five ways to supercharge your sales process with video.

How to create an authentic and compelling video testimonial. Whether you are the one sharing your experience or the one requesting the testimonial, this guide will provide you with all the necessary information to create a successful video testimonial.

The key to successfully asking for video testimonials from your clients is to be thoughtful and strategic in your approach. Here are the best ways to ask your clients for a video testimonial.

Regardless of the scale of your project, deciding to work with a video production company requires a great deal of forethought and planning. These additional budget-friendly ideas can help make sure your purchase pays off and continues benefitting your business beyond the day of your video shoot.

After weeks of brainstorming and preparation, the day of your big video shoot is nearing. This is when the nerves can start to creep in and the fear of being on camera becomes real. We’ve compiled a list with our most frequently asked questions…

Over the years, videos have proven to be the top performing content online. They perform better on social media, get more engagement, and deliver more results than traditional advertising. Today’s smartphones, cameras, and editing software also make video more accessible than ever.

It’s 2022 and everyone is talking about the power of video. “Video is the best way to market your business now.” “If you’re not making videos for your business, you’re missing out on potential sales.” But what does that actually mean for you? And what type of video does your business actually need?