10 Ways To Use Video For Your Business
It’s 2022 and everyone is talking about the power of video.
“Video is the best way to market your business now.”
“If you’re not making videos for your business, you’re missing out on potential sales.”
But what does that actually mean for you? And what type of video does your business actually need?
To help you make a more informed decision, we’ve put together a list of 10 ways to incorporate video into your current marketing strategy. If you’ve been looking for video ideas for your business, keep reading.
1. A Company Story Video
A company story is like a visual business card and can be a very powerful way to make a strong first impression. This is generally a 1-3 minute video that explains your business in a clear and concise way. A Company Story Video is a great thing to have on your website and social media platforms, especially for new visitors. When our clients come to us looking for ideas for their business, this is often one of our first recommendations as it is a great introduction to have for your audience.
2. A Video Tour
Photos serve their purpose but we believe a video tour does a much more accurate job of showcasing your unique space. Whether you have a cozy restaurant or operate from a large warehouse, a video tour helps viewers see what they can expect when they visit your business. These are also great videos to have when sharing news of an exciting opening, an expansion, or a renovation to your space. You may also benefit from giving your viewers a quick “How To Find Us” video that helps them navigate their way to your front door.
3. Videos for New and Enhanced Protocols
Many businesses have had to pivot in recent years. Investing in a video to highlight your new protocols is an excellent way to share valuable information with your viewers and help ease any reservations they may have. Increased safety measures and remote assistance options are valuable features to promote through video.
4. Video Testimonials
A memorable video for your business is one that establishes an emotional connection with your viewer. Seeing a satisfied customer explain how your business impacted them can be a very powerful and persuasive marketing tool. Video testimonials help build credibility, promote your expertise, and can convince those viewers who are on the fence.
5. Onboarding Videos
The first video your hires see should be a good representation of what it means to be a part of your organization. Onboarding videos are great introductions to the core values and culture of your business. These types of business videos can be customized for specific departments and can be easily updated when things change within your company
6. Employee Training Videos
Video is a very engaging mechanism for educating and often ranks as the preferred method for learning new information and skills. Training videos offer significant savings when compared to traditional classroom settings and are a lot easier to participate in since they can be viewed at times that are most convenient for your team members. Training videos are very versatile and can incorporate interactive features like quizzes and templates.
7. Meet the Staff Video
Help your audience get to know your team with a video that introduces the members of your staff. These are a more personalized way for viewers to meet your organization and are beneficial across a variety of industries. These videos can also be repurposed and edited in a way that helps promote new positions within your company and improve the recruitment process
8. Frequently Asked Questions (FAQ) Video
It’s very likely that your business receives several of the same questions on an ongoing basis. Why not address them all in an informative and easy-to-digest video? A FAQ video benefits both you and your potential clients. You’ll reduce emails and save valuable resources by addressing commonly asked questions and improve the user experience at the same time. This is a great business video idea and one you can post in the FAQ page of your website or as a highlight on your Instagram profile.
9. Company Announcement
Some news deserves more than a written email. Video announcements are a more personal and effective way to address your team with critical information. These are also an excellent tool for relaying important information to your investors and shareholders. Company announcements can be edited and repurposed for use across your social media channels as well.
10. Casual and Fun Business Videos
Our last business video idea is to have fun! Video doesn’t always have to be serious and can be a fun tool to showcase the honest and relatable side of your business. Behind-the-scenes and day-in-the-life videos are great ways to boost engagement and build your online community. The act of filming more light-hearted videos can also serve as a team-building exercise for staff.
The options for video truly are endless and we’re here to help support your business video needs. If you have any questions, feel free to reach out to us and together we can identify what the best type of video is for you and your business.
