35 Creative Ways to Use Case Study Videos to Elevate Your B2B Marketing Strategy
Case study videos have become the most popular video marketing asset for B2B marketers in 2024. They blend storytelling with real-world success, creating a persuasive pitch to prospects without sounding salesy. In this post, I’ll dive into 35 ways to use case study videos to transform your marketing game.
35 ways to use case study videos
Homepage: Showcase them on the homepage to immediately demonstrate the value and impact of your offerings to visitors.
Email signature: Add a link to a compelling case study video in your email signature to subtly promote your successes in every email sent.
Embed in proposals: Strengthen your proposals by embedding relevant case study videos, providing visual evidence of your past successes to potential clients.
Landing pages: Use case study videos on landing pages to detail the benefits and results of your products or services, enhancing conversion rates.
Product or service pages: Place them on specific product or service pages to illustrate real-world applications and outcomes.
Repurpose into a blog post: Turn the narrative of your videos into detailed blog posts, expanding on the story, strategies, and results for SEO benefits and reader engagement.
Repurpose into an infographic or carousel posts for LinkedIn: Extract key data and outcomes from your case studies to create engaging infographics or carousel posts for LinkedIn, making complex information easy to digest and share.
Repurpose into short 15 - 30-second clips for social media: Create short social media clips to capture attention and drive traffic to your website or full case study.
Trade shows and events: At your booth, showcase your case study videos on screens with bold captions for easy reading.
Social media ads: Incorporate case study videos into your social media advertising campaigns, using real success stories to drive interest.
Retargeting: Use case study videos in retargeting campaigns to remind previous website visitors of the real-world value your solutions have provided to others.
Sales meetings: Enhance your sales meetings by presenting case study videos, giving your pitches a boost with tangible success stories.
Sales call follow-up: After sales calls, follow up with an email that includes a link to a relevant case study video, reinforcing the solutions you discussed.
Voicemail: When leaving voicemails during outreach, mention a relevant case study to create intrigue and provide a compelling reason for the recipient to return your call.
Email outreach: Include links to your case study videos in email outreach efforts, adding value to your communications and demonstrating your success.
Re-engage old clients: Use case study videos to re-engage clients who haven't interacted with your business in a while, reminding them of the value you offer.
Newsletters: Feature case study videos in your newsletters, providing subscribers with engaging and informative content that highlights your successes.
Customer success page: Create a dedicated page on your website for customer success stories, including case study videos that showcase the impact of your work.
Pricing pages: Use case study videos on pricing pages to justify the cost of your services with evidence of the value and results you deliver.
Lead magnets: Offer detailed case study videos as lead magnets to attract sign-ups, providing in-depth insights in exchange for contact information.
Annual reports: Incorporate case study videos into your annual reports to highlight the year's successes and the tangible impact of your solutions.
Onboarding emails: Send new customers emails that include relevant case study videos, validating their decision to choose your company.
Training material: Utilize case study videos as training resources for new hires, helping them understand the effectiveness of your solutions.
Direct mail campaigns: Include QR codes in direct mail pieces that link to case study videos, offering an innovative way to engage recipients.
Investor presentations: Feature case study videos in investor presentations to demonstrate market needs and your successful solutions.
Internal communications: Use case study videos in internal communications to boost morale and showcase the impact of your team's work.
QR codes in physical spaces: Place QR codes in your office or at events that lead to case study videos, providing an interactive experience for visitors.
Lead nurturing programs: Incorporate case study videos into your drip campaigns, keeping leads engaged with content relevant to their interests.
Thank you pages: Display a case study video on thank you pages post-purchase or sign-up, reinforcing the customer's decision with positive reinforcement.
Startup pitch decks: Include case study examples in your pitch decks to illustrate past successes and how they align with your future growth plans.
Add videos to LinkedIn profiles: Embed case study videos in the LinkedIn profiles of founders and sales team members to showcase successes directly within your professional network.
Educate product developers: Share case study videos with your product development team to inspire innovation and demonstrate real-world uses of your products.
Internal linking: Link to case study videos when discussing related topics in blog posts, enriching your content and improving SEO.
Incorporate snippets into your company overview video: Enhance your company overview video with snippets from case study videos, providing a dynamic introduction to your successes.
Customer success story highlights on Instagram Stories: Use Instagram Stories to share highlights from your case study videos, engaging followers with real success stories in a visually compelling format.
Video case studies vs written case studies
Video case studies offer a more engaging and effective way to share success stories compared to text-based case studies. Here's a brief overview:
Enhanced Engagement: Video case studies capture and hold the audience's attention more effectively than text alone. The dynamic combination of visuals, narration, and music engages multiple senses, making the content more memorable and impactful. According to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Emotional Connection: Through storytelling elements, video case studies create a stronger emotional connection with the viewer. Seeing real people talk about their experiences and outcomes adds a personal touch that text cannot replicate, fostering transparency and trust.
Higher Shareability: Videos are more likely to be shared across social networks than text-based content. According to LinkedIn, users are 20x more likely to share a video than any other type of post.
Demonstrates Complex Solutions Simply: Video case studies can simplify complex solutions or products through easy-to-digest visuals, making it easier for the audience to understand and appreciate the value being offered.
While traditional case studies have their place, video case studies offer a more engaging, accessible, and emotionally resonant way to convey the same information, making them a powerful tool in any B2B marketing strategy.
Final thoughts
There’s no better way to promote your product or service than with a satisfied client sharing their experience. Case study videos are a powerful and versatile marketing tool for all B2B businesses.