The Best Questions to Ask for a Successful Video Testimonial
As a business owner or marketer, you know the value of customer testimonials. They provide social proof and help to build trust with potential customers. But in today's digital age, video testimonials can be especially impactful. Seeing and hearing someone speak about their experience with your product or service can be much more powerful than simply reading their words on a page.
So how do you ensure that you get the most out of your video testimonials? By asking the right questions. Here are some of the best questions to ask in order to craft a successful video testimonial:
The top testimonial questions to ask and why they are effective
1. Introduce yourself and your company, including a brief description of what you do.
This question helps to establish context and credibility for the testimonial. It also helps the viewer to better understand the background and perspective of the person speaking in the video.
Example answer:
My name is Jane Withers, and I’m the lead engineer at ABC Labs.
2. What challenges or problems were you facing before working with the company/product?
Hearing directly from customers about the specific problems that your product or service has solved can paint a vivid picture of its value. This question can also help you gain a deeper understanding of your customers, which can inform future marketing and business development efforts.
Example answer:
One of the challenges we faced during the rollout of our new system was a bottleneck in the amount of traffic we could handle. This presented a hurdle that we had to overcome in order to fully leverage the capabilities of the new system.
3. How did you first learn about the company/product?
For a more believable testimonial, it's all in the story. By having the client talk about how they went from the challenge they were facing to finding the solution (you), you can craft a compelling narrative that is more likely to persuade others.
Example answer:
After struggling for months to find a solution to our problem, an ex-colleague of mine suggested we take a look at Your Company Inc. We were skeptical at first, but decided to give it a try and are extremely glad we did. Your Company Inc. has been a game changer for us
4. How has the company/product helped you overcome those challenges?
This is the heart of the testimonial. It will provide a concrete, real-world example of how your product or service was used and the impact it had on the client's experience.
Example answer:
Your Company Inc. has given us the opportunity to scale our systems and effectively reduce the bottleneck we were experiencing due to hardware limitations. By routing traffic through their systems, we've been able to increase our user base and use fewer resources without any negative impact.
5. What specific features or aspects of our company/product do you find most useful or valuable?
Asking customers about the specific features or aspects that they find most useful or valuable can help to highlight the unique selling points of your offering. It can also give you insight into which features or aspects of your product or service are most appealing to your customers, resulting in more effective marketing and product development.
Example answer:
One of the things we love about working with Your Company Inc. is the communication. The team is always available to answer any questions we have, and it feels like we are all part of the same team. We feel supported and valued, and it makes all the difference.
6. What results or outcomes have you seen since working with the company/product?
This question allows customers to share their own words about how your product or service has positively impacted their lives or businesses. This can be particularly powerful for building credibility and trust with your audience. You can also follow this question with, “Are you able to provide any numbers?”. Adding real-world figures can better solidify how effective the product or service was. “We increased sales by x amount” can have a big impact
Example answer:
Since implementing Your Company Inc.'s solution, we've seen a significant improvement in our ability to handle traffic and take on new customers. In the past six months, we've experienced a 600% increase in traffic and a 300% increase in sales.
7. How does the company/product compare to others in the market?
Asking customers about how your company or product compares to others in the market can give you valuable insight into how your offering stands out from the competition. It can also help to highlight the unique selling points of your product or service and show why customers chose your business over others. This can be especially useful for building credibility and trust with potential customers who may be considering multiple options.
Example Answer:
When we were searching for a partner, one of the things that stood out about Your Company Inc. was their guarantee of results. We didn't receive any such guarantees from other companies, so it was reassuring to know that Your Company Inc. was confident in their ability to deliver on their promises. This level of assurance played a significant role in our decision to work with Your Company Inc., and we're glad we did.
8. What would you say to someone who is considering working with the company/product?
This question is meant to encourage someone to take action and consider working with the company or using the product. It's the final push that may help them make a decision
Example answer:
If you're considering working with Your Company Inc., I strongly recommend giving them a chance. The team is professional and dedicated, and they have consistently delivered on their promises.
9. Would you recommend the company/product to others, and if so, who?
This can show the viewer the types of customers or industries that might benefit most from the offering. It can also help to build credibility and trust with potential customers by showing that current customers are willing to refer others to your business.
Example answer:
I would highly recommend Your Company Inc. to any technology company looking to scale their systems without increasing their physical infrastructure. Our experience with Your Company Inc. has been extremely positive, and I believe they have the expertise and resources to help a lot of other technology companies grow.
10. Do you have a story that you could share about experiencing the product/service?
A firsthand account of a positive experience can give potential customers a better understanding of what it is like to work with your company and make the prospect of doing business with you feel less foreign and more natural.
Example answer:
Before working with Your Company Inc., it would take us anywhere from 20 to 40 hours to debug a single error in our system. This was a major pain point for us and hindered our ability to move forward with new projects. However, things changed dramatically when John from Your Company Inc. gave us a walkthrough of the system with the new implementations they had made. We were stunned by the results – debugging went from taking days to just minutes. It was an incredible transformation and has made a huge impact on our productivity.
Bonus Question
11. Is there anything else you'd like to add about your experience with the company/product?
Asking this open-ended question gives the customer the chance to share any additional insights or experiences they may have had with your product or service. Allowing customers to openly express their thoughts and experiences can help to establish trust and improve the reliability of the testimonial. Additionally, this type of question can often uncover valuable information that you may not have been aware of, as customers may mention details that relate to other customers.
By asking these questions, you can gather the information you need to create a compelling and effective video testimonial. So the next time you sit down to interview a customer for a video testimonial, keep these questions in mind to help you craft a powerful and persuasive message. If you need help on how to ask your clients for a testimonial, we’ve written a post that covers everything you need. Winter Summer Media is a video production company based in Montreal and one of our specialties is filming testimonials so if you have any questions, feel free to comment below.